A 6 hour layover in San Francisco, an unreachable rental car upon arrival, no luggage on the way back to Montreal, all this with a 4 month old baby and a 4 year old boy. This will be the subject of another blog (literally), but we can say that this trip was full of twists and turns.
Pascale was invited on behalf of herself and Les Chèvres to participate in this second edition of the North American Women's Summit. This weekend brought together ski leaders from various backgrounds: pro-skiers, ski marketers, instructors, and representatives from the initiation communities, much like the Chèvres' initiative.
The goal of the summit is to leverage the group's knowledge and expertise to better tailor product development and brand evolution. They fueled discussions on:
It's crazy to think that our little Chèvre community that started in 2015 has evolved and is now able to share its expertise within these discussions.
Nordica has been a partner with les Chèvres for three years now. The company contributes directly to facilitating access to backcountry skiing by providing a fleet of skis each winter for use by our participants. Charles, a representative for Nordica, takes care of everything! He contacts the ladies who rent skis, prepares them in advance according to their measurements and skill level, and is present in the field during the initiations as technical support. Nordica is a partner that believes in the mission of the Chèvres and helps the community grow in the field. This precious partner is committed to the place of women in the ski world.
We notice that more and more players in the industry want to put the female segment forward: to better understand their needs, to create adapted products and to evolve in a more inclusive way. Women learn differently and have different needs. After almost eight years of building the community, it's even easier to see why. Being in the field with you and having many discussions with you allows us to lend our voice and share different points with industry players who want to make a difference for women.
We leave this summit with our heads full of thoughts, projects (ski trip?) and discussions that we can't wait to share with you on the ground this winter.